The Web is enabling so much creativity that the very nature of what it means to communicate has changed. If you allow for the idea that the Infosphere is fast becoming the Noosphere as elucidated by Teilhard de Chardin, then you can see that there are many who are consciously injecting new memes into the collective unconscious of humanity in order to determine how that new consciousness evolves.

Some, like David Icke, complain that our reality picture is shaped, even controlled, by a global Illuminati. Lately, he seems to think that it is best to opt out of the game we came here to play. Others, meanwhile, are busy working to shape the future reality picture. The choice is always yours to determine whether you are a creature of circumstance or a creator of circumstance. I am most fond of those who choose to be consciously creative.

Here are a few excellent examples of conscious attempts to transform the way that the world thinks...

http://www.cosmiclight.com/
http://www.delfin.org/sl/MetaSphere.html
http://www.integralnaked.org/
http://www.wingmakers.com/

Turn off your tele-vision and turn on your inner vision.
Here is a great little Flash movie that my friend Nic Farman built for me.
http://www.spirit3000.com/seLFTech/TheOtherWay.html